Since 2008, our team have provided specialist digital marketing services to restaurants, bars, hotels and casinos. With online representation now seen as the face of any hospitality brand, maintaining a strong web and social media presence is essential.
The digital channels we support have been proven to generate the best results for the hundreds of venues we work with. Our analytical approach, combined with our dedication to portraying the unique voice of each brand we work with, is central to what we do.
Our award winning agency delivers key digital marketing services to 100s of restaurants, bars, hotels and casinos across the UK.
Director Dave Willans said that the campaigns have “revolutionised” some of his venues, with many venues taking £2k more per week, and one even taking £4k more. Since working with us, the business has also benefited from digital staff training and email marketing campaigns.
By the time Zaap Thai Street Food opened its doors in Nottingham, we'd already built a 3,500-strong fan base on Facebook which lead to a hugely successful opening night. Our ongoing collaboration has helped maintain Zaap's incredible momentum as a brand, with queues out door being a common occurrence. Within its first three months, Zaap had already established itself as one of the city's most thriving foodie destinations.
With 8,000 fans gained within the first six months, Bar Iberico has seen unprecedented growth and outperformed revenue projections, bringing with it a thriving restaurant. Today it is widely recognised as one of the city's flagship venues, and we continue to collaborate with the brand to build their phenomenal status as one of Nottingham's favourite foodie destinations.
As one of Mayfair's flagship venues, Playboy Club London wanted to use social media to increase footfall and drive brand engagement. As a multifaceted venue, they needed a solution which could handle targeting multiple audiences as part of one investment for their casino, bar, restaurant and parties.
Part of the restaurant’s unique charm is the special nights that owner Paul Shaw organises – unlimited starters nights and all-you-can eat cake nights (with a bottle of Prosecco included!). With the help of digital marketing, these nights generate massive levels of interest every time, encouraging owner Paul to host them more and more regularly.
Bar Iberico opened it’s doors in August 2016 and quickly became one of Nottingham’s most popular restaurants. While we have been executing their digital marketing campaigns in the run up to their launch and ever since, owner Dan Lindsay recently approached for our help in designing a new website for the restaurant. He gave us a brief of what he wanted the website to look like and we got to work.
Already working with us across social media and website design, award-winning restaurateur Dan Lindsay enlisted our help with email marketing for all four of his venues, including Michelin-recommended Iberico World Tapas, to create a comprehensive and cohesive digital campaign.
Delilah Fine Foods regularly hosts wine tastings – pairing excellent wines with complementary foods from around the world. The challenge for us was to get new faces in and sell up to capacity – especially for the new Delilah venture in Leicester, where local people weren’t aware of the events.
The team at The Angel completely refurbished an old Nottingham pub and turned it into a dog-friendly microbrewery, gig venue and kitchen, serving some of the best organic and vegan food in the city. Facebook advertising has supported their sell-out pie nights and brought an online community of beer-lovers through the doors.
Nada Budaya Malaysian restaurant in Nottingham is a small independent but has a unique factor – a full menu, separate to the regular A La Carte, which is completely vegan. The restaurant had never previously promoted this menu, but the vegan users of Facebook have responded to advertising in a phenomenally positive way.
The flexibility of Facebook advertising proved ideal for Alea Glasgow as the business needed to push both mid-week poker games and their restaurant brand simultaneously. Split behavioural and interest targeting allowed us to fill tables in the card room and restaurant quickly and effectively.
One of London’s most unique venues, The Tale Bar is the Mayfair home of the Playboy Bunny, bursting with luxurious cocktails and vintage charm. Regular recruitment days were just one thing that social media advertising could support, getting job openings in front of the best candidates for the role quickly and accurately.
Visuals make up such a lot of modern day marketing. Particularly in the restaurant industry, marketing your product without giving customers a glimpse into how great your food is puts you at a real disadvantage. The right restaurant photography makes users hungry and dramatically increase the desire to try that exact dish.
As a constant feature in The Good Food and Michelin guide, as well as boasting two Rosettes, Nottingham's World Service is one of the city's flagship restaurants. Managing Director Dan Lindsay enlisted our help to promote and maintain the restaurant's exemplary reputation and high levels of footfall allowing him to focus more time on the running of the venue.
Featured in the Michelin Guide for the past three years running, Iberico World Tapas is one of the East Midlands' most esteemed restaurant brands. Within a short period of time, the implementation of Facebook advertising and management saw an unprecedented increase in bookings for the two venues.
The Calcutta Club opened in March 2014 on Nottingham’s Curry Mile and, despite the tough competition, the restaurant has continued to see unprecedented growth in bookings and revenue. The team at Calcutta Club enlisted our help to develop their social media presence as they grew as a new restaurant. We concentrated on creating highly engaging content on a daily basis, as well as building up a relevant and passionate fan base via Facebook advertising, targeting people by their interests and online behaviours.
The team at VIVO Kettering were struggling to maintain their Facebook presence time-wise, and they were keen to explore the option of our services demonstrating a return on investment and growth in sales. When we began work with the restaurant, our focus was reaching relevant, local Facebook users with the authentic home-cooked ethos behind the brand.
With a name that means “rhythm of culture”, owner Maziah Omar was looking for a marketing campaign to match the vibrancy of her Malaysian restaurant, Nada Budaya. Through Facebook management and advertising, Nada Budaya have gained a growing community of fans that love the restaurant’s authentic approach to delicious food.
Email marketing is a key part of Zaap’s strategy to retain past customers and fans, keeping them engaged with their social media and regularly visiting the restaurant. However, it’s important to keep the list of email recipients growing – this is where Facebook's lead adverts come in!
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