Alea Glasgow is one of Scotland’s finest casinos and entertainment venues, always looking for new ways to reach customers and generate buzz for their events.
Through social media advertising, we unlocked a marketing channel for Alea which had the flexibility to cater for such a multi-faceted venue; live music, private hire, gaming and sporting event advertising drew in footfall and helped grow Alea Glasgow’s Facebook likes to tens of thousands.
Core to the venue’s objectives was attracting both experienced and new visitors to the Poker Lounge, with a real focus on mid-week Poker Nights. Through a meticulously created variety of adverts, promotions were launched to attract Poker lovers, inspire the interest of curious newbies and convert online Poker players into real footfall in their casino. Strict adherence to Facebook’s advertising guidelines surrounding gambling were met and consulted on with Go dine digital’s Facebook account manager, ensuring the strength and compliance of all Alea Glasgow’s work.
Vegas-style casino, restaurant and entertainment venue located at Glasgow's Quayside.
Marketing Executive, ALEA Glasgow
Working across multiple platforms has allowed us to effectively cross-promote events for Alea Glasgow to the venue's diverse customer base. It's also a great opportunity to remarket Alea's events to new audiences - introducing event guests to the glamour of their Vegas-style gaming floor and regular casino-goers to their restaurants and bars.