Facebook adverts generate footfall at Alea Glasgow casino. - Go dine digital ?

Surge in sign-ups for Poker tournaments at Alea Glasgow.

Alea Glasgow is one of Scotland’s finest casinos and entertainment venues, always looking for new ways to reach customers and generate buzz for their events.

Through social media advertising, we unlocked a marketing channel for Alea which had the flexibility to cater for such a multi-faceted venue; live music, private hire, gaming and sporting event advertising drew in footfall and helped grow Alea Glasgow’s Facebook likes to tens of thousands.

Core to the venue’s objectives was attracting both experienced and new visitors to the Poker Lounge, with a real focus on  mid-week Poker Nights. Through a meticulously created variety of adverts, promotions were launched to attract Poker lovers, inspire the interest of curious newbies and convert online Poker players into real footfall in their casino. Strict adherence to Facebook’s advertising guidelines surrounding gambling were met and consulted on with Go dine digital’s Facebook account manager, ensuring the strength and compliance of all Alea Glasgow’s work.

Business profile

Vegas-style casino, restaurant and entertainment venue located at Glasgow's Quayside.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Instagram advertising.
  • Twitter management.

Results in the first 12 months

advert clicks
New page Likes
Go dine digital have played a vital role in the implanting and success of our digital strategy. The team have attentively followed our instruction and advised as to how we can optimise posts to increase reach and improve our page statistics. We look forward to continuing work with them!

Melissa Lanigan.

Marketing Executive, ALEA Glasgow

Thoughts on this project.

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