After their opening in June 2016, the The Angel Microbrewery pub quickly become a favourite in the East Midlands for music events, quality beers and their own brews, but there was little awareness around their sumptuous veggie and vegan food menus and dog-friendly nature.
Using Facebook advertising, we’ve been able to support these objectives by promoting what The Angel has to offer directly to the local customers it was most relevant to. For their menus, we ran engagement campaigns with stand-out photography to users based on their spending habits, dietary requirements and favourite cuisines. To tempt some more canine trade, we developed a social strategy around sharing submitted Instagram photos that showed pups getting cosy in the pub, and supported this with adverts directed to local dog-owning households.
The Angel’s ‘Pie N’ a Pint’ Tuesday deal was also something that needed a push. Targeted ads for this saw quality engagement which soon translated into footfall. The Angel began their new norm of selling out of pies completely just two weeks into our campaign.
A local pub, restaurant, music venue and microbrewery in The Lace Market, Nottingham.
With the Angel, we've been able to really see how Facebook ads have built an excited, digital community that have become genuine footfall. Focusing so closely on customer experience and user-generated content has enabled customers to feel part of the brand, cementing The Angel as their favourite local.