Pub and bar marketing: Facebook adverts show clear ROI for The Angel - Digital Marketing Case Study 📈

Pies, pints & puppies: clear return on investment for The Angel Microbrewery’s Facebook campaign.

After their opening in June 2016, the The Angel Microbrewery pub quickly become a favourite in the East Midlands for music events, quality beers and their own brews, but there was little awareness around their sumptuous veggie and vegan food menus and dog-friendly nature.

Using Facebook advertising, we’ve been able to support these objectives by promoting what The Angel has to offer directly to the local customers it was most relevant to. For their menus, we ran engagement campaigns with stand-out photography to users based on their spending habits, dietary requirements and favourite cuisines. To tempt some more canine trade, we developed a social strategy around sharing submitted Instagram photos that showed pups getting cosy in the pub, and supported this with adverts directed to local dog-owning households.

The Angel’s ‘Pie N’ a Pint’ Tuesday deal was also something that needed a push. Targeted ads for this saw quality engagement which soon translated into footfall. The Angel began their new norm of selling out of pies completely just two weeks into our campaign.

Business profile

A local pub, restaurant, music venue and microbrewery in The Lace Market, Nottingham.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Social media consultancy.

Results in the first 3 months

23,103
Engaged Users
418,182
Targeted Individuals Reached
828
Facebook Check-ins
14744130
Go dine digital do an amazing job. They've worked to develop campaigns that support our business objectives and they've come up with tons of creative ideas to engage our customers. We've seen a clear increase in footfall in all the areas they've been promoting for us.

Ben Rose.

Owner

Thoughts on this project.

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