Calcutta Club - Case Study - Digital Marketing for Restaurant 📈

Helping Calcutta Club reach no.1 on Tripadvisor.

The Calcutta Club opened in March 2014 on Nottingham’s Curry Mile and, despite the tough competition, the restaurant has continued to see unprecedented growth in bookings and revenue.

The team at Calcutta Club enlisted our help to develop their social media presence as they grew as a new restaurant. We concentrated on creating highly engaging content on a daily basis, as well as building up a relevant and passionate fan base via Facebook advertising, targeting people by their interests and online behaviours. Since working with Go dine digital, the Calcutta Club has won the 2015 British Curry Awards for Newcomer of the Year, and the restaurant is currently no.1 in Nottingham on TripAdvisor! Today Calcutta Club’s Facebook page has a 4,000+ strong community of engaged fans.

Business profile

A fine-dining Indian restaurant in Nottingham city centre.

Services provided

  • Facebook management.
  • Facebook advertisement.
  • Twitter management.
  • Search engine optimisation.
  • Graphic design.
  • Photography.
  • Website.

Results in the first 12 months

2,437+
New Page Likes
631,913
TARGETED INDIVIDUALS REACHED THROUGH FACEBOOK
1,265
CHECK INS
john-Portrait-1
Go dine digital have been a huge part of our growth strategy over the last few years. They have been professional, precise and punctual. They have exceeded our expectations and helped exceed our targets. They will continue to be part of that growth campaign!

John Dhaliwal.

Co-owner, Calcutta Club

Thoughts on this project.

Meet our team
Amy Stamper

Amy Stamper.

Senior DIGITAL MARKETING EXECUTIVE

John, Barry and Suraj are a pleasure to work with - they’re constantly creating new dishes and showcasing the variety and complexity of Indian cuisine. This passion and creativity is reflected in our digital campaigns – as we focus on telling as many new people about the Calcutta Club experience to grow their market share.

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