Since opening it’s doors in 2000, World Service has become a critically acclaimed fine dining restaurant both locally and nationally. Establishing itself as such a well regarded destination has meant constant demand of the venue for special occasions and the potential for gift voucher sales. While World Service has sold gift vouchers inside the restaurant for a long time, an online sales portal was never developed. When we were were approached to design their new website, we knew bringing this service online could generate a lot more sales.
While being visually appealing, easy to use and containing all typical features such as menus, a gallery and a contact us page; designing and implementing an e-commerce system to purchase vouchers online has been a stand out attribute of the new World Service website. In under 2 months the venue has sold over £2,000 worth of vouchers through the site. It has made the process easier for the restaurant, for customers and has secured a simple, low-maintenance revenue stream for the business. The new system also pairs perfectly with Facebook campaigns and email marketing – giving digitally engaged customers a simple gift buying option directly from their phones.
An exceptional relaxed fine dining restaurant in the heart of Nottingham city centre.
Owner, World Service
Taking voucher sales through the website and promoting them through social and email marketing has allowed us to run a fully joined-up marketing effort for World Service. Regardless where customers are acquired, they are smoothly and effectively encouraged through sales funnels from multiple digital platforms.