Great Northern Group sees 20% increase in revenue through Facebook advertising. - Go dine digital

Great Northern Group sees 20% increase in revenue through Facebook advertising.

With some of Nottingham’s favourite pubs, bars and kitchens, Great Northern Group boasts nine exceptional venues in and around the city. They chose to run Facebook advertising campaigns with us to help drive more footfall across the portfolio, reacting to each site’s needs, audiences and objectives.

Director Dave Willans said that the campaigns have “revolutionised” some of his venues, with many venues taking £2k more per week, and one even taking £4k more. Since working with us, the business has also benefited from digital staff training and email marketing campaigns.

Business profile

A Nottingham-based pub and restaurant group including Copper, Southbank, Saltbox, The Cross Keys, Trent Navigation and The Old Flower Shop.

Services provided

  • Facebook advertising
  • Training
  • Email marketing
  • Photography

Results in the first 12 months

new Facebook Likes
Facebook advert clicks
Facebook advert impressions
During our first three months, we saw an approximate 20% increase in revenue, and it’s revolutionalised some of our venues - one is now taking an additional £4k per week. Some of our General Managers were sceptical, but they’ve been blown away by the impact.

Dave Willans.


Thoughts on this project.

Meet our team

Ben Ross.

Marketing Manager

The campaign for Great Northern Group has been a fantastic success, one that I'm very proud to be part of. Digital platforms are ideal for such fine-tuned, local brands and it's great to know Dave is seeing such clear financial rewards.

Daryl Veal.

Digital Project Lead

I liaise with the venue managers at Great Northern Group, obtain their business priorities and help build their digital strategies. We then deliver their social media campaigns and focus on reaching their goals. Working closely with the business has really strengthened our power at delivering successful Facebook campaigns for GNG.

Sam Ward.

Digital Marketing Executive

Each GNG venue has fantastic branding and clear audiences. It works perfectly with Facebook advertising because we can drive local people with specific interests to specific events GNG are hosting across their portfolio.

Prev. case study.
Next case study.