Great Northern Inns sees 20% increase in revenue through Facebook advertising. - Go dine digital

Great Northern Inns sees 20% increase in revenue through Facebook advertising.

With some of Nottingham’s favourite pubs, bars and kitchens, Great Northern Inns boasts nine exceptional venues in and around the city. They chose to run Facebook advertising campaigns with us to help drive more footfall across the portfolio, reacting to each site’s needs, audiences and objectives.

Director Dave Willans said that the campaigns have “revolutionised” some of his venues, with many venues taking £2k more per week, and one even taking £4k more. Since working with us, the business has also benefited from digital staff training and email marketing campaigns.

Business profile

A Nottingham-based pub and restaurant group including Copper, Southbank, Saltbox, The Cross Keys, Trent Navigation and The Old Flower Shop.

Services provided

  • Facebook advertising
  • Training
  • Email marketing
  • Photography

Results in the first 12 months

7,863
new Facebook Likes
122,976
Facebook advert clicks
3,010,862
Facebook advert impressions
dave
During our first three months, we saw an approximate 20% increase in revenue, and it’s revolutionalised some of our venues - one is now taking an additional £4k per week. Some of our General Managers were sceptical, but they’ve been blown away by the impact.

Dave Willans.

Director

Thoughts on this project.

Meet our team
Ben-lrg

Ben Ross.

Digital Project Lead

I liaise with the managers at Great Northern Inns' venues to get all their business priorities in order and build digital strategies that get them to their goal. Working closely with the business has really strengthened the power of Facebook for GNI.

Jordan Watkins

Jordan Watkins.

Digital Marketing Executive

Each GNI venue has fantastic branding and clear audiences. It works perfectly with Facebook advertising because we can drive local people with specific interests to specific events GNI are hosting across their portfolio.

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