Iberico World Tapas - Case Study - Digital Marketing for Restaurant 📈

An unprecedented increase in bookings for Iberico World Tapas.

Featured in the Michelin Guide for the past three years running, Iberico World Tapas is one of the East Midlands’ most esteemed restaurant brands. Involved in multiple successful venues, the management team at Iberico World Tapas started working with us when they couldn’t find time to manage their social media channels themselves. Within a short period of time, the implementation of Facebook advertising and management saw an unprecedented increase in bookings for the two venues.

Through careful strategic decisions and working closely with Managing Director Dan Lindsay, we have been able to grow audiences and push location-specific promotions successfully. Iberico World Tapas’ digital presence has gone from strength to strength, and now we have extended our working relationship with the brand to encompass the launch and ongoing management of their new venture, Bar Iberico.

 

Business profile

Michelin-recommended tapas restaurants in Nottingham and Derby.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Twitter management.
  • Graphic design.
  • Photography.

Results in the first 12 months

5,000+
New Page Likes
1 MILLION+
TARGETED INDIVIDUALS REACHED THROUGH FACEBOOK
279,600+
Twitter Users Reached
DanLindsay
We’ve increased our number of fans on social media hugely over the last 18 months leading to a really tangible increase in business. Over 10,000 customers have connected with us over social media, and we can see that these people form a loyal, engaged community.

Dan Lindsay.

Managing Director, Iberico World Tapas

Thoughts on this project.

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