Playboy - Case Study - Digital Marketing for a club 📈

Digital marketing for Playboy Club London – one of the world’s top hospitality brands.

As one of Mayfair’s flagship venues, Playboy Club London wanted to use social media to increase footfall and drive brand engagement.  As a multifaceted venue, they needed a solution which could handle targeting multiple audiences as part of one investment for their casino, bar, restaurant and parties.

With a mixture of management and advertising between both Facebook, Instagram and Twitter, our strategy has been focused on reaching a series of targeted and relevant people for the brand – from individuals who would want to play in their members-only casino, to friends looking for a place for after-work cocktails.  Playboy Club London have been supported in selling out their calendar of events, including dinners with celebrity chefs and seasonal parties.

Business profile

Exclusive casino, members club, events venue and cocktail bar in the heart of London's Mayfair.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Twitter management.
  • Instagram advertising.
  • LinkedIn advertising.
  • Graphic design.

Results in the first 12 months

34,400+
NEW PAGE LIKES
3 MILLION+
TARGETED INDIVIDUALS REACHED THROUGH FACEBOOK
256,876
HIGHLY ENGAGED USERS
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I have been working closely with the Go dine team for over a year. During this time I have found them to be creative, proactive, flexible and a pleasure to work with. Their content is engaging and has helped to increase our following and brand exposure.

James Phillips.

Regional Marketing Executive, Playboy Club London

Thoughts on this project.

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