As one of Mayfair’s flagship venues, Playboy Club London wanted to use social media to increase footfall and drive brand engagement. As a multifaceted venue, they needed a solution which could handle targeting multiple audiences as part of one investment for their casino, bar, restaurant and parties.
With a mixture of management and advertising between both Facebook, Instagram and Twitter, our strategy has been focused on reaching a series of targeted and relevant people for the brand – from individuals who would want to play in their members-only casino, to friends looking for a place for after-work cocktails. Playboy Club London have been supported in selling out their calendar of events, including dinners with celebrity chefs and seasonal parties.
Exclusive casino, members club, events venue and cocktail bar in the heart of London's Mayfair.
Regional Marketing Executive, Playboy Club London
Having such a variety of customer profiles to be working with is both challenging and hugely enjoyable. Through daily management and an organised strategy, we’ve seen some truly fantastic results for the bar, casino and restaurant.