Already working with us across social media and website design, award-winning restaurateur Dan Lindsay enlisted our help with email marketing for all four of his venues, including Michelin-recommended Iberico World Tapas, to create a comprehensive and cohesive digital campaign.
Utilising databases of existing customers, email marketing has given Iberico guests a revitalised sense of excitement and community surrounding the brand: exclusive offers, menu updates and news have driven engagement and an uplift in repeat bookings.
For occasions such as special Bank Holiday Sunday menus, separate email blasts aside from regular newsletters have been sent out. Emails containing CTAs linking directly to booking pages, delivered straight to customers’ inboxes, are useful in quickly and reliably booking out one off occasions such as these. With an open rate 10% higher than the industry average, the team have reported excellent levels of reservations for these nights, selling out Bank Holiday Sundays and other special services with the clear support of click-throughs from email marketing.
An award-winning, Michelin recommended tapas restaurant in Nottingham and Derby.
Managing Director, Iberico World Tapas
Joining up the dots between web, social and email has been a transformative process for Iberico! Each platform works seamlessly with one another, maximising business opportunity and user experience.