How Nada Budaya built a community of vegan foodies through social media advertising - Case Study 📈

How Nada Budaya built a community of vegan foodies.

Nada Budaya Malaysian restaurant in Nottingham is a small independent but has a unique factor – a full menu, separate to the regular A La Carte, which is completely vegan. The restaurant had never previously promoted this menu, but the vegan users of Facebook have responded to advertising in a phenomenally positive way.

This unique selling point was utilised in our advertising campaigns in order to attract a niche audience: in three months, highly targeted adverts gained 300+ new vegan fans for the page and reached 20,105 users who are interested in vegan cuisine. Restaurant owner Maziah Omar has reported a surge in vegan covers and new regulars as a direct result of our advertising, with hundreds of users liking, commenting and sharing the advert post.

Business profile

A relaxed and authentic Malaysian restaurant in Nottingham with a great involvement in the local community.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Social media consultancy.
  • Graphic design.
  • Photography.

Results in the first 2 months

local vegan diners reached
talking about it on social
vegan menu clicks
Go dine digital have been extremely helpful in promoting our vegan menu. We’ve had lots of people come in asking for it, and lots of emails from people looking to book tables for large groups, including university societies looking for vegan food and members of local vegan societies. We

Maziah Omar.

Owner, Nada Budaya

Thoughts on this project.

Meet our team
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