Bar marketing: how London's The Tale Bar used social media to drive footfall and recruitment ?

Establishing The Tale Bar as one of Mayfair’s most popular cocktail bars through online advertising.

A luxury cocktail bar and lounge situated in the heart of London’s Mayfair, The Tale Bar is the sister venue of Playboy Club London. Looking to promote their cocktails, afternoon tea and events, the management team asked for our help in increasing footfall, attracting local business people, hiring great staff and establishing the venue as Mayfair’s most stylish destination.

Through a campaign blend of of Facebook marketing , Twitter management and Instagram ads, Tale’s social media pages began to attract a highly engaged audience of individuals. One Afternoon Tea post alone received 4,174 likes, comments, shares and interactions, whilst the events promoted for the brand received over 500 event responses through targeted advertising. Unique challenges were met when hiring excellent bar staff for the venue, something easily achieved through the highly-specific advertising capabilities of Facebook, allowing us to serve job opening adverts exclusively to the most experienced local hospitality professionals.

With the support of our marketing strategies, The Tale Bar received a consistently excellent level of event turnout and quickly were established as a stand-out destination for colleagues looking for after-work drinks and weekend groups looking for a glamorous night out.

Business profile

A charming, high-end luxury cocktail lounge in London's Mayfair.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Instagram advertising.
  • Twitter management,
  • Social media consultancy.
  • Graphic design.

Results in the first 6 months

Unique users reached
new Facebook Likes
event attendees
I have been working closely with the Go dine team for over a year. During this time I have found them to be creative, proactive, flexible and a pleasure to work with. Their content is engaging and has helped to increase our following and brand exposure.

James Phillips.

Regional Marketing Executive, Playboy Club London

Thoughts on this project.

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