Email marketing is a key part of Zaap’s strategy to retain past customers and fans, keeping them engaged with their social media and regularly visiting the restaurant. However, it’s important to keep the list of email recipients growing – this is where Facebook lead advertising come in!
Lead generation adverts gather data by users submitting the information you require – whether that’s their email address, date of birth, favourite restaurant or anything you want to ask! For hospitality venues, these are great for obtaining email addresses for remarketing and email marketing subscriptions. As a result, you can promote offers, events and holidays through new avenues and to an engaged community.
In just one month of running these campaigns for Zaap, we saw over 200 new users subscribe to their email newsletter.
This type of advert gives you the opportunity to provide more personalised marketing strategies. For example, a user is far more likely to open an email if their name is used to address them or claim an offer if it is exclusively for their birthday. These personalised forms of marketing are a strong strategy for developing a personality and voice for your brand.
A group of vibrant Thai street food restaurants that replicate the experience of dining in the streets of Bangkok!
DIRECTOR, ZAAP RESTAURANTS
The recent introduction and optimisation of social lead form advertising has offered an incredible opportunity for clients like Zaap. Carefully curating these kinds of adverts to the right audiences and with the right objective, there's a lot of opportunity to utilise this functionality to support email marketing and other creative initiatives.