Zaap - Case Study - Digital Marketing for Restaurant 📈

Digital marketing for Zaap drives the street food revolution.

Zaap Thai Street Food enlisted our help when opening their second venue in Nottingham.  A bold, colourful street food brand, Zaap’s audience profile ties in closely with the flexibility and vibrancy that social media marketing allows.  By the time Zaap Nottingham opened, we had already built a 3,500-strong fan base on Facebook which lead to a hugely successful opening night.  Our ongoing collaboration with the brand since opening meant that Zaap Nottingham has maintained its momentum and is consistently outperforming revenue projections.  With queues out the door a common occurrence, the restaurant is widely recognised as one of the city’s most thriving foodie destinations.

Since Zaap Nottingham’s opening, we have further extended our working relationship with the Zaap Thai Street Food brand.  We now additionally support Zaap Leeds, Newcastle’s recent launch and Zaap’s sister brand Sukhothai with Facebook, Twitter, email marketing and more.

Business profile

A fast-growing group of vibrant restaurants, specialising in authentic Thai street food.

Services provided

  • Facebook advertising.
  • Facebook management.
  • Twitter management.
  • Search engine optimisation.
  • Email marketing.
  • Video production.
  • Graphic design.
  • Photography.
  • Website.

Results in the first 12 months

28,600+
NEW PAGE LIKES
6,545
Facebook offer claims
5 MILLION
TARGETED ADVERT IMPRESSIONS
SimonCarter-Portrait
Since working with Go dine digital we have seen, with increase of our social media activity, a good increase in footfall. I certainly would recommend working with Go dine digital – they’ve got a lot of experience and are a young, dynamic team.

Simon Carter.

DIRECTOR, ZAAP RESTAURANTS

Thoughts on this project.

Meet our team
Amy Stamper

Amy Stamper.

PROJECT MANAGER

We have a close working relationship with the team at Zaap, which lets us be involved with big-picture marketing initiatives and smaller site-level projects alike. Watching Zaap grow has been fantastic.

kamiah

Kamiah Overaa.

Senior DIGITAL MARKETING EXECUTIVE

Working with such a strong, spirited brand is incredibly rewarding to do. Their customers are very passionate about their experiences at Zaap and it shows through the excellent engagement we get on social.

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